Design & Art Direction

  • Web

    Design, Photoshop templating and art direction for the public site of the cholesterol drug, Lescol XL, from Novartis. This site included detailed information about cholesterol and the medical benefits of using Lescol XL.

    details preview
  • Mobile App

    Design, asset creation, animation direction and exportation for the YouNow mobile app for both iOS and Android. YouNow averages 100 million unique broadcasts monthly!

    details preview
  • Web

    Design and HTML/CSS for the sign up page of YouNow. This allowed for a softer first visit and discovery of the service. The first week conversions improved over 3% versus going directly in to the site.

    preview
  • Interactive

    Design, animation and production for a Flash based interactive medical education application. This included storyboarding, content design and creation, animation and setup within our proprietary frame work.

    details preview
  • Web

    Design, branding and html for a personal ongoing online t-shirt design brand. This includes Cafe Press (among other outlets) integration for sales, production and fulfillment. Have sold over 1500 shirts to date.

    details preview
  • Web

    The goal was a low budget reservation tracking system for my client, The Concierge Referral Program. Drupal provided the perfect platform to keep costs down and allow me to design and develop the site. This also allowed for easy client updates and adding of reservations.

    details preview
  • Mobile Profile

    Design, image optimization and exportation for the user profile module on the mobile apps for YouNow. This launch allowed users to view past broadcasts, lifetime stats, fans and a progressive activity feed highlighting milestones, all on the iPhone and Android.

    details preview
  • Web (Social Media)

    Smurf Yourself was a Facebook and web based interactive piece in which users could personalize and share their Smurf. I was responsible for art direction and design including user interface design and storyboarding, Flash asset creation, animation and final optimization.

    details preview
  • Interactive

    Design, animation and production for a Flash based interactive medical education application. This included storyboarding, content design and creation, animation and setup within our proprietary frame work.

    details preview
  • Interactive (Proscape)

    Design, animation and production for a interactive medical education application based on the Proscape platform. This included storyboarding, content design and asset creation and animation.

    details preview
  • Tul

    Web Banner

    Design and optimization for an online banner for Tul promoting a scoial media application.

    preview
  • Web

    Design and HTML/CSS for the landing/about page of YouNow. This design incorporated short broadcaster type clips, login/sign up links, a short overview and a promotional overview of YouNow.

    details preview
  • Web (Social Media)

    Creative direction, design and icon creation for the YouNow Facebook page. This included cover design and optimization.

    details preview
  • Interactive

    Design, animation and production for a Flash based interactive medical education application. This application included a video based thought leader that narrated content and animation setup within our proprietary frame work.

    preview
  • Mobile

    Ad designs for use on Facebook and other social media outlets. Involved stock photo research and the creation of YouNow brand guidelines for brand related imagery.

    preview
  • Web (Social Media)

    A Facebook and web based application in which users choose a flavor, dress, created a message and shared their Coffee-Mate through various social media outlets. Responsibilities included design and art direction. This included user interface design and storyboarding, Flash asset creation, animation and optimization.

    details preview
  • Web

    Design, image optimization and exportation and HTML/CSS template for the user profile page on YouNow.com. The page allows users to view past broadcasts, lifetime stats, fans and a progressive activity feed highlighting milestones, broadcasts and fan progress.

    details preview
  • Web

    An online interactive medical education piece that included video thought leader narration.

    preview
  • Web (Social Media)

    UI design for self contained application for the Superbowl that allowed users to customized the E-trade babys helmet, choose a baby then send with a customized message. Similar versions carried through for other major holidays.

    details preview
  • Web Dashboard

    Design, asset creation, art direction and specification for the web dashoboard landing page for YouNow.

    details
  • Interactive

    Design, content creation and Flash animation for a med ed interactive application for Detrol. The program ran through question and answer type situations and included correct and incorect animations based on the user selection.

    details preview
  • HTML E-mails

    Design, HTML/CSS, optimization and Mail Chimp templating for various welcome, going live and newsletter emails for YouNow. These communications are sent out to thousands of users on a monthly basis.

    details preview
  • Web

    Branding, design and art direction for the Vocalware, the audio stream delivery service. This included designing and templating the various content, administration, management and user screens for the site.

    details preview
  • Mobile App

    Design, asset creation, animation direction and exportation for the Topics launch.

    details
  • Web (Social Media)

    An interactive Facebook and web based application that allowed the user to send customized characters and voice messages from Disneys Phineas and Ferb. Responsibilities included design and art direction. This included user interface design and storyboarding, Flash asset creation, animation and optimization.

    details preview